Overview

The Project

This project involved creating a complete visual identity system for two distinct natural food brands operating in Pakistan — HAMDANIX, a premium cold-pressed oil brand positioned around luxury and healing, and Amir Online Store, a trust-driven desi foods brand selling ghee, honey, and dry fruits to urban Pakistani families.

The challenge was to design every visual touchpoint — from product jar labels to Shopify store banners to social media price lists — using AI-assisted design tools, while making each brand look distinct, premium, and credible enough to compete in a market where buyers are deeply skeptical of quality claims.

Design Challenge

Create two separate brand identities that feel premium and trustworthy — using AI tools — without looking AI-generated or generic.

My Role

Brand direction, visual design, AI prompt engineering, asset creation, and final production-ready delivery across all formats.

Tools Used

Canva for layout, Gemini + ChatGPT for concept & copy, Picsart for image enhancement, AI generation for lifestyle photography and mockups.

Output Formats

Product labels (print-ready), Shopify store banners, social media price lists, product collection visuals, and lifestyle hero images.

Brand Profiles

Two Brands, Two Identities

HAMDANIX — Heal From Nature

Premium Wellness · Cold-Pressed Oils · Black Seed · Almond · Flaxseed · Sesame

Dark luxury aesthetic — black & gold

Bilingual labels — Urdu + English

Dropper bottle format — 100ml

AI-generated lifestyle photography

Lifestyle banner — couple in branded setting

Target: urban health-conscious buyers

Amir Online Store — خالص مصنوعات کا مرکز

Desi Foods · Pure Ghee · Dry Fruits · Honey · Home Delivery

Warm earthy palette — brown, gold, wood

Urdu-first communication

Desi ghee jar label — Buffalo & Cow variants

Price list banner — 3 SKUs with tags

Dry fruits packaging — 4 product line

Shopify hero banner — collection visual

Deliverables

What Was Created

01

HAMDANIX Product Labels — Dropper Bottles

Black seed oil, almond oil, flaxseed oil & sesame oil — bilingual labels with brand mark, Arabic-inspired ornament, and product name in Urdu calligraphy style.

Canva + AI

02

HAMDANIX Lifestyle Banner — Hero Visual

AI-generated lifestyle scene — Pakistani couple in branded black-gold interior, products displayed on glass table. Used as Shopify hero & social media ad creative.

AI Gen + Canva

03

Amir Online Store — Buffalo Ghee Jar Label

Premium glass jar label with gold border ornament, Urdu product name (بھینس کا خالص دیسی گھی), English subtitle, and purity claim — print-ready and production-tested.

Canva

04

Desi Ghee Price List Banner

Social media price list — 3 ghee variants (Cow PKR 2,850 · Buffalo PKR 3,000 · Mix PKR 3,200) on AI-generated copper kitchen background with gold plate presentation.

AI Gen + Canva

05

Dry Fruits Packaging — 4-Product Line

Pistachios, Mixed Nuts, Cashew Nut, Peanuts — transparent pouch mockups with round label design. Earthy tone background, "Pure Quality" claim, 500g net weight.

Picsart + Canva

06

Ghee Collection Shopify Banner

Full-width store banner — AI-generated kitchen scene with 8 labelled ghee jars, hanging wooden brand sign (Urdu + English), and collection headline for use as homepage hero.

AI Gen + Canva

Design Principles

The Framework Behind Every Asset

Trust Before Aesthetics

Every design decision served credibility first. Purity claims, lab-tested badges, and bilingual copy were placed prominently — beauty came second.

Bilingual by Default

Every label and banner was designed in both Urdu and English — not as translation, but as a dual-audience strategy for Pakistan's mixed urban market.

Platform-Native Sizing

Each asset was sized for its specific platform: Shopify banners at 1440×600, social media price lists at 16:9, jar labels at print-compatible dimensions.

Distinct Brand Voices

HAMDANIX speaks luxury — dark, gold, minimal. Amir Online Store speaks desi warmth — wood, copper, Urdu script. Never mixed, never confused.

AI as a Tool, Not a Crutch

AI generated the photography and backgrounds; human judgment curated, directed, and refined every output. The final assets required as much editing as generation.

Price as Positioning

Price list banners were designed to signal premium — gold plate backgrounds, leather price tags, and free delivery prominently displayed to justify the cost.

Process

How I Worked

Step 01

Brand Direction & Mood

Used ChatGPT to define each brand's visual identity — color palette, typography direction, tone of voice, and positioning. No design started without a clear brief.

Step 02

AI Image Generation

Used Gemini and AI tools to generate lifestyle photography, background scenes, and product mockups — with precise prompts to match brand aesthetic and Pakistani cultural context.

Step 03

Layout & Typography in Canva

All text, logos, labels, and layout work done in Canva — using brand-consistent fonts, spacing, and color palettes defined in the brief stage.

Step 04

Enhancement via Picsart

Product images enhanced for saturation, sharpness, and background removal. Dry fruits packaging photos composited with transparent pouch mockups for professional output.

Step 05

Urdu Copywriting

All Urdu copy — product names, taglines, price tags, CTAs — written with cultural accuracy, not direct translation. "خالص مصنوعات کا مرکز" chosen over a literal brand description.

Step 06

Production & Export

Assets exported at platform-specific resolutions — print-quality for labels, web-optimized for banners, high-res for social media — and reviewed against final use context.

Output Summary

By the Numbers

2

Complete Brand Identities Designed

10+

Production-Ready Design Assets

5

AI Tools Used Across the Project

3

Output Formats: Print · Web · Social

Reflection

What I Learned

AI tools generate options — designers make decisions. The quality of output depended entirely on the quality of prompts, curation, and editing. A bad creative direction produces bad AI output, regardless of the tool.

Pakistani food brands need cultural fluency, not just design skill. The difference between a label that sells and one that doesn't is whether it speaks the buyer's language — literally (Urdu) and visually (copper, wood, desi kitchen settings).

Designing two brands simultaneously sharpened the ability to switch visual contexts — HAMDANIX demanded restraint and luxury; Amir Online Store demanded warmth and trust. Keeping them distinct was a constant discipline.

Price list banners are underrated conversion assets. The Desi Ghee price list — with gold plate imagery, leather price tags, and free delivery — does more selling than any product description. Design is the salesperson.

Designing Two BrandsFrom the Ground Up

The Project

Two Brands, Two Identities

What Was Created

The Framework Behind Every Asset

How I Worked

By the Numbers

What I Learned

Designing Two Brands
From the Ground Up